(ht: to UX Magazine)
Virtual Hosting.com has a great 23 point summary of results from eye tracking studies.
Few interesting points I took away:
- Text is the first thing noticed–not images
- Upper left is the sweet spot
- User scan pages in the F shape
- Use numbers; 1,2,3 instead of spelling them out
Go read and let me know what you think.
2 responses so far ↓
1 Oscar // Nov 27, 2007 at 11:00 am
I think web designers need to read this, paying attention to “Large blocks of text are avoided.” and “Fancy formatting and fonts are ignored.”
2 Lawernce MacDonald // Dec 27, 2007 at 12:27 pm
Tony - Thanks for this tip. I learned a lot and will share this with our team here at CGD. I was particularly interested that smaller text encourages people to slow down and read, while larger text encourages people to scan. I worry sometimes that our site is too text heavy - it may well be — but this finding made me think that for our audience there may in fact be some method to our madness.
Lot’s of other good tips, too. Bigger photos!
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