Interesting piece from Tech Crunch–noting the secured financing for Cognitive Match. Working towards artificial intelligence (the machine, as the salesmen). This cool and freaky. Add this research and development with social science theory as presented in this video, out of Kansas State’s digital ethnography program and let me know what conclusions your mind drifts towards…
Everyone knows “realtime” has been a hot tech category for the last year or so but as we all know the ‘realtime problem’ is getting some kind of intelligence out of that firehose, and, crucially, eventually working out if or how it can be monetised. Search found its way with keyword targeting, but what will happen around realtime?
The Cognitive Match startup is applying artificial intelligence, learning mathematics, psychology and semantic technologies to match content product, offers, or editorial to realtime content. It’s doing this in part by relying on an academic panel of professors in artificial intelligence from Universities across the UK and Europe who specialise in machine learning and psychology. The idea is to ensure maximum response from individuals, thereby increasing conversion, revenue and ultimately profit.
via Cognitive Match pulls in $2.5m for realtime content-matching.
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