Trek

As I was reviewing David Gillespie’s slideshow deck titled Digital Strangelove – or How I Learned To Stop Worrying And Love The Internet (please click the link and take a few minutes to review–well worth it), which is an amazing slide deck discussing the Intention Economy–what the Web is going to be–check it out and enjoy!–he noted an online application called Tumblr…

So, I took a brief break and ended up on Tumblr, creating a micro blog platform in under a minute, Tony K’s into the Ether. My goal is to have the Tumblr posts feed into Tony K’s got something to Say. This site will still be primary vehicle for writing but Tumblr allows a very easy way to post my “lifestream“, shorter updates and thoughts, pics and events, it integrates to Facebook so my friends can keep up-to-date and it sends my notes to Twitter (finally, I have a way to interact with Twitter that is not a forced activity just because I work in online communications!). One thing that really struck me was the capability to upload posts via e-mail–this single item has kept me hooked since 6am. Finally, a way to get rich content from various experts within an organization without having to train or change anything they do, think about what this can do for a more robust integrated online outreach strategy…

The barrier to entry is removed, so there is nothing left but to engage and let the ideas flow.

I encourage everyone to check out Tumblr–it doesn’t constrain you like Twitter and does not make everything about the destination, like Facebook–it is yours.

As part of my effort to gain sponsorship from a bike company (or a local shop: Conte’s, City Bikes, The Bike Rack, Bonzai, Revolution Cycle, Capital Hill Bikes–Jamis, Felt,, Trek, Giant, Scott and to establish an in-kind services relationship (free online communications strategy and outreach  for  Tour D’Afrique and the sponsoring bike company) I will be using Tumblr as a keystone in the creation of my outreach strategies